Etisalat Network Operation In Nigeria Wouldn't Be Affected, Due To Change Of Name

Why is all this happening to etisalat network of all people. Etisalat network was recently asked to exit, leave and phase out its brand in Nigeria. This has brought panic into the mind if nigerians. 



And earlier today etisalat made mention of changing their brand name from Etisalat To 9Mobile. Which they made it clear that non of this will affect their operation to their users.

Ibrahim Dikko, Vice President, Regulatory and Corporate Affairs, EMTS, in a statement said the company was aware of Etisalat decision to pull out or withdraw the right to the continued use of the Etisalat brand in Nigeria.

“Indeed, discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand.   

“EMTS will issue a formal statement once discussions are concluded.   

“The final outcome on the use of the brand in no way affects the operations of the business as our full range of services remain available to our customers,’’ he said.  

He also added that the brand will continue to portray the Nigeria spirit and character which means, the crisis won't change anything from their operations in Nigeria.

“This notion is strongly reflected in our core messages and depicted in major projects and initiatives, which we have been known to support.  

“All these initiatives have their foundation embedded in supporting key aspects of the Nigerian fabric: building Nigerian businesses and empowering Nigerians with a focus on the youth.  

“Nigeria remains the soul of EMTS’ business and we have made the brand alluring to our teeming subscribers, who see a piece of the spirit and character of Nigeria in everything we do. 

“EMTS is here to stay and we wish to assure our esteemed customers that our core values of youthfulness, customer-centricity, and innovation will remain the pillars on which we operate.   

“We thank our esteemed customers for their abiding faith in us,’’ Dikko said.


Meanwhile, Etisalat owned consortium of 13 banks $1.2 billion and was reported to have paid 42 percent of the money but still unable to complete the payment due to the recent economy crisis of the country.

What is your say on all this?